Massmart Annual Report 2008

Vision and mission

New stock arrives at the Pinetown distribution centre at sunrise.

The Group continuously improves the performance of its portfolio of businesses through strategic and structural clarity, high market shares, excellent management and technology, and the sharing of knowledge and resources.


Customers will regard Massmart’s wholesale and retail formats as their first choice when buying those categories of merchandise offered by the formats.

Suppliers will regard Massmart as a valued partner in accessing and understanding their end-consumers.

Career retailers will regard Massmart as the preferred employer in the distribution industry.

Investors will regard Massmart as a portfolio rendering superior growth and total returns at relatively lower risk than alternative wholesale and retail investments.

The community will regard Massmart as a sensitive, caring, trustworthy South African corporation.


Massmart is a South African-based globally competitive regional management group, invested in a portfolio of differentiated, complementary, focused wholesale and retail formats, each reliant on high volumes and operational excellence as the foundation of price leadership, in the distribution of mainly branded consumer goods for cash.

The Group actively seeks the continual improvement of performance in the portfolio and its parts, through strategic and structural clarity, high market shares, excellent management, principle-driven ethical leadership, cost-effective technology and the sharing or agglomeration of capabilities, knowledge, resources, influence and information.

To this end, thought leadership, individual and collective performance, and collaboration throughout the Group are appropriately rewarded, with executive management incentivised predominantly on Group performance.