Online Annual Report 2009

Improving our sustainability reporting

Each year Massmart embarks upon an engagement process to identify opportunities for improving the quality and accessibility of our sustainability reporting. This process, which combines both formal and informal interventions, generally yields good insight which has led to the steady evolution of the format, style and content of successive reports.

We have responded to the feedback received this year by: introducing new performance indicators; providing comparative retail data; incorporating a retail advocacy model; adding a separate spread covering African operations; defining measurable BBBEE, human capital, energy efficiency and African operations commitments, and moving to a more graphic style with less copy.