Online Annual Report 2009

Sustainability proposition

Our sustainability proposition is to achieve commercial success by adopting a mass distribution business model that offers benefits on both ends of the retail value chain without compromising our commitment to socially accountable business practice.

Sustainability risk review

Massmart's core sustainability commitments

We sensibly integrate sustainability practices with business objectives.
We offer suppliers an efficient and socially relevant channel to their markets.
We optimise value for customers by providing affordable access to quality safe merchandise that has been procured responsibly.
We act in a socially accountable manner leveraging opportunities and managing risks arising from economic, environmental and social developments.
We advocate the principles of responsible consumerism to customers and responsible business practice to suppliers.

As in previous years we have reviewed and amended the Massmart sustainability proposition to include references to “offering suppliers an efficient and socially relevant channel to their markets" and providing customers with "affordable access to quality safe merchandise that has been procured responsibly". These amendments reflect the principles of ethical supply chain management that we are currently developing.